Earlier this month, Pinterest rolled out the ability to verify your website, which gives some extra authority to a business profile and may cut down on spam accounts. Verified websites appear in full on your profile with a red checkmark. Last week, Pinterest opted to follow in the steps of Facebook and created a separate tier of accounts for businesses. These are important steps that could make the network an even more useful social media tool for companies.
We’ve covered some of the success stories on Pinterest already, such as Whole Foods and West Elm. Pinterest also has a number of case studies of its own regarding companies that have been able to build community and improve traffic on the platform. Here’s a look at the perks of this new type of Pinterest account and how to make a business profile for your company.
Why You Should Switch to a Business Account
There are some new features available to business accounts that can help develop a stronger connection between a Pinterest profile and a company website. Pinterest has added widgets that allow people to not only pin images, but also follow your pins and view your profile directly from your brand’s site. You can also embed up to 30 of the latest pins from one of your top boards to your site. In its blog post announcing the updates, Pinterest said that more features are forthcoming.
These tools will make it easier for a brand to draw connections between its proprietary online presence and its account on Pinterest. Just as companies that generate large amounts of written content can leverage Facebook to link sharing and conversations between their websites and their brand Pages, Pinterest’s new widgets help unify a company’s visual content.
For brands that have already been successful in building a following on Pinterest, the features of a business page can strengthen those relationships. For those that have been hesitant to jump on the Pinterest bandwagon, the formal business option gives brands credibility that was lacking in the network’s early days. It also shows how serious Pinterest is about being a long-serving social media tool for both individuals and businesses — rather than simply the latest flash in the pan.