According to Neil Vineberg, CMO for ThingLink, “whether we are brands, marketers, bands or individuals, we’re all seeking more effective ways to connect, engage, and convert”. As Vineberg points out, “photos are the most popular content on Facebook, and for just about every business, photographs are a primary marketing tool.” Vineberg says that “although every image contains a story, ThingLink helps you tell your stories in a more interactive, engaging way.” And when people are engaging with you, he says, it becomes easier to build a relationship and gain the trust of your audience.
Websites and blogs with ThingLink-enabled multimedia images embedded on their pages are “doing way better than traditional sites in terms of average time on site, click-through rates, and even conversions,” according to Vineberg. He says that an independent retail study showed increases of between 100 and 600 percent more time spent on retail sites with interactive images. He also cites ThingLink’s own research, based on an analysis of over 8.5 million ThingLink image views, that showed an average 3.5 percent click-through rate (CTR) on embedded ThingLink-enabled image links. “That’s well beyond rates you’d see in traditional online display advertising”, says Vineberg.
Mr. Vineberg says that ThingLink makes photos a more productive and effective platform for connection, engagement and conversion. “We see ourselves as the ‘Etsy of images.’ We support a hand-made approach to making photos interactive, entertaining, and ultimately, more effective as a marketing tool,” he says.
How You Can Leverage ThingLink
Ever post an image to Twitter, or Facebook? Run a website or a blog? Well, at it’s most basic, ThingLink is for you. And if you’re a marketer, or a business attempting to engage at a more meaningful level with your customers, then you can use a tool like ThingLink to creatively add multiple layers of added information and value for your target audience.
Vineberg provides the following examples of how ThingLink publishers leverage interactive images. There’s the singer-songwriter, Ingrid Michaelson, who’s getting “a click-through rate of over 82 percent” on her interactive image promoting her new album. Online publisher, Huffington Post, is using interactive images created in ThingLink to increase the average time each reader spends on a given post. Even car manufacturers, like Chrysler (pictured above), are using interactive images to tell stories about their cars that go beyond what a typical display ad could convey.
Creating interactive images with ThingLink is incredibly easy. You can preview the ThingLink gallery for inspiration, then sign up for a free account of your own. You’ll also find ThingLink on Twitter and Facebook, so be sure and send them a link to your first interactive image you post on these platforms.
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