With over 100 million members, having a personal profile on LinkedIn can be an excellent way to showcase your professional credentials. But how do you stand out from the crowd?

You can start by tweaking your profile to make sure you take advantage of all the features that LinkedIn has to offer. And one of the most powerful tweaks is to add a video to your profile.

Using the SlideShare application (which LinkedIn recently acquired), you can add a video that automatically plays when any logged in LinkedIn member views your profile. Assuming you have a YouTube video that provides a great visual representation of you or your business, this article shows you how to embed a video within your profile in a few easy steps.

Create a Presentation on SlideShare

To add a video to your LinkedIn account, you’ll first need to get a SlideShare account. For the purposes of this article, the free account from SlideShare will be sufficient. You’ll also need to create a blank, one-slide-only presentation in Microsoft PowerPoint.

Once you’ve got your SlideShare account and your blank PowerPoint presentation set up, log in to SlideShare and click the orange “Upload” button in the menu bar at the top of the screen. You’ll see a prompt to “Upload one or more files” along with an orange “Upload” button and a blue “Upload+” button. The blue button is for paid, pro-level accounts (see the last paragraph of this article for more information about the SlideShare Pro account).

Click the orange Upload button and navigate to the blank PowerPoint presentation you created in the previous step. While your file is being “queued for conversion” by SlideShare, you can edit the title, add tags, choose a category, and enter a description for your SlideShare presentation. Once the file has been converted, you’ll see a message confirming that the file was published.

Next, in the top right corner of the page, hover your mouse over your account name, then scroll down and click the “My uploads” menu item. You’ll see the most recent presentation you uploaded at the top of the page. Click the link entitled “Edit/Delete”. You’ll be presented with even more customization options but the one that’s most important is the link at the very top of the page entitled “Insert YouTube Videos.”

Click that link, and insert the URL of the YouTube video you’d like to display in your SlideShare presentation (and subsequently on your LinkedIn profile). To configure your video to auto-play (recommended) select the option “Before Slide 1” from the “Insert this video” field. Next, click the “Insert & Publish” button. When the screen refreshes, click the “View presentation” link in the top right corner of the screen to make sure your video was embedded correctly in the presentation.

Add the SlideShare Application to Your LinkedIn Profile

Now it’s time to add the SlideShare application to your LinkedIn profile. Once you’ve logged in to LinkedIn, from the menu bar at the top of the page, click “Profile,” then “Edit Profile.” Immediately below the visible, uppermost section of your LinkedIn profile, just below the link to your public profile, you’ll see an orange icon entitled “NEW.” Opposite this icon, next to the green “+” sign, click the link entitled “Add sections.” A selection box will appear.

Using the scroll bar on the left, find and click the link entitled “SlideShare Presentations.” Then, click the “Add Application” button. A placeholder for your SlideShare application will appear with a warning that “you have not uploaded anything yet.” Just below this message, click the orange button entitled “Start uploading now” and the configuration page for the LinkedIn SlideShare application will appear. In the top right corner of the page, click the link entitled “Link your SlideShare account.” Enter your SlideShare username and password in the respective fields, then click the “Link Account” button.

Finally, click your “Profile” link in the LinkedIn menu bar at the top of your page. The SlideShare presentation, displaying the embedded YouTube video should appear and start playing by default. When members are logged in to LinkedIn and view your profile, here’s an example of what they’ll see. If the SlideShare application does not appear, scroll down to the bottom of your LinkedIn profile and check for it there. If it’s still not visible, log out of LinkedIn, log back in, and repeat the steps in this section.


As it’s currently configured, the LinkedIn SlideShare application will display the most recent SlideShare presentation that you upload to your SlideShare account. This means that if you have a particular video that you want to include in your LinkedIn profile, it will be replaced as soon as you upload a new presentation to your SlideShare account.

The SlideShare Pro account lets you upload video files directly and offers some additional flexibility in how your SlideShare presentations are displayed. As LinkedIn has recently purchased SlideShare, it’s possible that we’ll see additional opportunities to integrate SlideShare presentations (including videos) into LinkedIn profiles. In the meantime, the method described above is a free, relatively simple way to add a video to your profile and increase your impact on LinkedIn.

Have any other suggestions about how to increase the impact to your LinkedIn profile? Let us know in the comments.

[Image credits: SlideShare]