At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.

To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. We’ll find the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.

This week we’re pleased to cast the spotlight on HomeZada — a cloud-based application used to inventory, maintain, and organize your home — headquartered in El Dorado Hills, CA

What Is HomeZada?

HomeZada is an online and mobile home organization application where homeowners can manage their home inventory, home maintenance and home improvement projects. It’s a safe and secure place to consolidate and manage all the important data about your home, including its fixed assets, inventories of personal possessions, legal documents, and more.

Homeowners use the application to record all the physical specifications of their homes, including number of rooms, square footage, amenities, and so on. To help you get started, when you first sign in to your account, HomeZada provides a default, sample home layout, complete with standard rooms like bedrooms, bathrooms, garage, and laundry room. It also contains a pre-populated list of common household possessions usually found in those rooms, such as beds, dressers, TVs, tools, and more.

You can edit the number and type of rooms in the home, and customize each room’s contents, to make sure you have an up-to-date account of all your possessions. You can even use the HomeZada mobile app to take pictures of your contents, and then upload those photos to the appropriate locations in your HomeZada home.

In addition to its home inventory system, you can also use HomeZada to keep track of routine or recurring maintenance items (spring cleaning, anyone?), and document all the details of home renovation projects (current or planned).

HomeZada was launched in February 2012. It’s available in a free web application, as well as mobile versions for Android and iPhone.

What Needs Does It Address?

According to HomeZada’s co-founder John Bodrozic, “over 70 percent of homeowners lack a home inventory, which becomes a huge reimbursement risk with insurance — especially in light of unforeseen disasters like hurricanes, tornadoes, and wildfires.” With HomeZada, you can create an online inventory of your home, including its contents, legal documents, insurance papers, and so on, making it that much easier to make an insurance or warranty claim (and get the reimbursement), should the need ever arise.

Another aspect of home ownership that HomeZada addresses is maintenance. “Most homeowners do not perform the appropriate seasonal maintenance on their homes,” says Bodrozic. “That ends up costing the homeowner more money in the long run as things break and need to be replaced” he says. Unexpected repairs and maintenance can even lower the value of the home, so “why not set up HomeZada to keep track of all the regular maintenance and upgrades that your house needs, and avoid those headaches and unexpected expenses in the first place?” asks Bodrozic.

Keeping track of home improvement projects can also save homeowners money, says Mr. Bodrozic. “Most homeowners lack the management knowledge and process to avoid cost overruns” he says. Using HomeZada, you can research the items and tasks needed for your project, develop an interactive budget, and compare actual costs against your projected budget as your project evolves.

How You Can Leverage HomeZada

If you’re a homeowner, or a property manager, using HomeZada will help you inventory your property and its contents, and allow you to more effectively manage your improvement and maintenance projects.

HomeZada also offers a professional version, targeted toward realtors, insurance brokers, financial planners, and any other service providers who deal with homeowners. The concept is for professionals to provide premium homeowner subscriptions to their clients, free of charge, as an incentive to avail of their services. The professional version, through product branding (and other mechanisms to be developed in future editions) also allows professionals a way to stay connected with their clients throughout the entire life cycle of home ownership (including additional home purchases).

Feel free to reach out to HomeZada through its website, its mobile apps, or through its Twitter and Facebook accounts.