The daily deals service is testing a new feature that will let customers rate deals through the thumbs up and thumbs down buttons. By doing so, Groupon can avoid showing certain deals to the wrong audience, making sure your business is reaching your target audience.
Andrew Mason, Groupon’s CEO, told Bloomberg that the company plans to roll out the feature in the coming weeks. This is just part of Groupon’s effort to tailor its user experience.
“Our goal is six months from now, when you go to Groupon, it’s going to look and feel very different,” explained Mason. “It’s going to be a much more robust and refined service that immediately jumps off the page.”
The revamp has also prompted Groupon to replace generic photos with original images – shot by photographers – of the local businesses offering deals. Additionally the new site will include more prominent links to Groupon Now – a service for local deals good for only a short period of time.
[Disclaimer: Sprout Social has financial ties to Groupon.]