The daily deals service recently rolled out Groupon Rewards in an effort to increase customer retention. Its latest e-commerce move could be huge for the company as it competes with online retail giant Amazon – which has also entered the daily deals space.
It’s unclear if Groupon Goods emails are rolling out to the entire Groupon community. At the moment it appears that the service is still difficult to find on the company’s website –except for a FAQ – which leads us to suspect that only those who have received an email are “in the know.”
[Disclaimer: Sprout Social has financial ties to Groupon.]