In the AdWords test, a small medal-like badge appears to the left of the URL and the first line of text in the ad. When a customer hovers over the badge, a panel appears with information about your qualifications and rating. It appears that several implementations are being tested, and not all Trusted Stores are displaying the badge with AdWords ads.
Although few and far between, the Trusted Store badges aim to increase consumers’ confidence in online retailers. Customer satisfaction plays a big role in word-of-mouth marketing. If you currently operate an e-commerce site, it’s worth checking it out.
Google is currently testing the badges with a small set of advertisers. To be included in the program, you must apply and provide Google with a variety of data regarding your shipping and customer service history.