The company is giving merchants a few months to transition as well as some incentives, including a $100 AdWords credit and a monthly credit for 10 percent of your total Product Listing ad spend.
In addition to those changes, Google is also rolling out Trusted Merchants, which it quietly announced last year. It essentially offers merchants a seal of approval — in badge form — based on a variety of factors, including account reviews and shipping times.
The company hopes that this will help to increase consumers’ confidence in online retailers, thus boosting online spending. To learn more about either initiative, or to get started, visit Google Shopping.