Always Up-to-Date Guide to Social Media Image Sizes
February 1, 2017 — Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important Read more...
Google+
The latest Google+ tips, strategy and guides. Learn more about Sprout Social’s Google+ integration.
Why You Should Stop Asking Is Google Plus Dead
February 16, 2016 — Once lauded as the social network to watch, it appears that Google+ has taken a backseat while platforms like Twitter and Facebook have continued Read more...
The 75 Most Important Social Media Acronyms
June 17, 2015 — Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people Read more...
3 Ways to Optimize Your Content for Google +Post Ads
February 3, 2015 — In January, we looked closely at what Google +Post Ads are and how you can create your own. Designed to amplify your existing Google+ content, Read more...
How To Use Google +Post Ads to Reach Your Customers
January 15, 2015 — There are around 540 million monthly active users on Google+ engaging through +1s, shares, comments, and recommendations. It might not be in the billions, but this Read more...
Where Journalists Can Find Shareable Content
December 23, 2014 — Journalists are content curators, which makes social networks an ideal professional fit. Social sharing allows you to curate content and add commentary that goes Read more...
Get Involved: Why Social Media-Savvy CEOs Are Good for Business
November 4, 2014 — Despite the growing influence of social networking throughout the business world, it’s still fairly rare for top executives — especially CEOs — to be truly active on Read more...
Engage Fans and Followers With Google+ Polls
October 20, 2014 — One of the quickest and easiest ways to engage fans is with a question. Whether you’re soliciting feedback on Facebook or initiating a conversation Read more...
Upgrade Your Strategy With These Little-Known Google+ Features
September 23, 2014 — Despite being labeled a “ghost town,” there are more than 300 million people on Google+ actively engaging through +1s, shares, comments, and recommendations. While Read more...
Vimeo Vs. YouTube: Which Is Best for Business?
September 15, 2014 — [UPDATED 9/15/14] One of the most powerful ways a brand or business can market themselves online is by creating and promoting video assets. According to Read more...
How to Create a YouTube Account for Business
August 18, 2014 — As the use of YouTube for businesses continues to grow, it’s essential for brands to establish a presence on the site. While networks with short clips are on Read more...
Increase Registrations and Engagement With Google+ Sign-In
August 7, 2014 — If you’re looking for ways to enhance user experience on your website, look no further than social logins. With so much of our daily Read more...
How to Verify a Local Business Page on Google+
June 27, 2014 — Google has made many upgrades to its social media listings for companies over the years. The current program for brands is Google My Business, Read more...
2 Extremely Innovative Uses of Google+ Hangouts by Brands
June 19, 2014 — Consumer interaction is playing an increasingly larger role in marketing today, and brands are giving video a prominent role in their marketing strategies. Specifically, Read more...
Let’s Talk About Why Your Brand Should Be Active on Google+
May 20, 2014 — There are two important details to consider when looking for a social platform on which to build your brand’s presence. First, you want to Read more...
Now You Can Boost Your Reach With +Post Ads, Here’s Why You Should
April 17, 2014 — Timing is everything. At any given moment, there is someone interested in your brand, but one of the biggest challenges you face is reaching Read more...
Brands Shine on Google Helpouts and You Can Too, Here’s How
April 16, 2014 — Content is key when creating a successful social media strategy, but there’s more to it than just blogging and tweeting. Podcasts, infographics, and video Read more...
It’s Time to Strengthen Your Content Strategy on Google+, Here’s Why
April 1, 2014 — Today content is at the center of the digital experience. As marketers, you rely on it to drive awareness, build communities, and increase sales. Read more...
3 Creative Uses of Google+ Hangouts for Customer Engagement
March 31, 2014 — Google has been slowly but surely making improvements to its Hangouts tool, and companies have been taking advantage of its ever-expanding abilities. From the Read more...
Google+ Just Got Better for News, Here’s How Top Content Brands Use It
March 17, 2014 — Although major upgrades and new features make the biggest headlines, for marketers, even the smallest of updates can have a significant impact on your Read more...
