Rumors are swirling that Google will soon acquire Frommer’s in an effort to boost its local reviews and travel-planning services.
“The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” stated a Google spokesperson. “We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”
It seems that Frommer’s will integrate nicely with Zagat, which was acquired by Google for $151 million last year. Since then, Zagat has played a significant role in Google+ Local pages, in which its reviews are automatically added to applicable businesses.
According to the Wall Street Journal, the deal is expected to close shortly. Currently, it’s not clear what Google has decided to do with Frommer’s. Specifically, it hasn’t decided whether the guidebooks will continue to be published in print or migrate entirely to digital.
Frommer’s, best known for its series of travel guidebooks, has published more than 300 books since it was founded in 1957. In additional to print travel guides, the company has a website and a number of mobile travel apps.
With Google’s focus on local-oriented travel, this small deal could have a significant impact on local businesses, as well as travelers. Terms of the deal haven’t been revealed, but it will be interesting to watch as it unfolds.