Publishers — including online news sites, video creators, and app developers — earn money as site visitors provide answers to your questions.
Google will automatically aggregate and analyze the responses to your questions and send the data back to you through a real-time online interface. You’ll also receive demographic and geographic information for each response. The service costs $0.10 per response. However, if you’d like a more targeted demographic it will cost $0.50 per response.
This certainly cuts down the work involved in launching online customer surveys. It’s too early to tell how consumers will react to having to answer questions, but this could be an improvement to ads.