Google Business Photos, which was announced last May, is bringing Street View indoors and finally moving out of its pilot phase. These photos will be made available online for customers to view along with your business information.
Street View is a technology featured on Google Maps that provides panoramic views along many streets in the world. It gives viewers a real-world look at a specific location. The new program would act essentially the same way, but instead of displaying images of the street, the cameras are going inside the business.
If you’re interested, at this time you must apply with Google and if chosen, you will be contacted to arrange a time for the photo shoot. It’s important to note that Google owns all rights to the photos, including the right to keep one up even if you object to it.
On the day of the shoot, Google asks that you tell customers that your business will be photographed. If customers are in the photos, Google with either blur the faces or not put the photo up.
The photos will be available on both your Google business page and through Street View – although current business photos seem to only be available through the business’ Places Page.
While it’s too early to tell how beneficial this will be to your business’ success, it’s an interesting marketing tool that’s worth considering – especially if you have an unique storefront or product line-up.