Once verified, you can update your listing and begin using Foursquare’s tools right away, such as creating Specials for Mayors. Additionally you’ll have access to analytics about your visitors.
Local businesses can still verify venues at no charge by mail, but it’s a significantly slower process that will take three to four weeks. The updated feature is already rolling out across the U.S.; international businesses will follow soon after.
With more than 20 million people using Foursquare, the check-in service has become an incredibly powerful tool for small businesses. By claiming your venue, you’re able to edit your listing, which can help you attract more foot traffic.
[Image credit: Sean Salmon]