This is similar to what Google offers with Latitude and Apple’s newest iOS 5 feature called Find My Friends – both are location-based apps that helps users locate people they know nearby.
Radar is a great reason to get your business or venue featured on a Foursquare List. Consumers have smartphones with them at all times. Telling a user that he or she is close to a location is great, but it’s also beneficial for merchants to gain more exposure about your specials or deals.
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Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.
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