Timing is everything, especially in today’s socially-connected world. If your restaurant serves up a bad dish, Twitter will know about it before you even get it back to the kitchen. The new spring collection needed to be pinned yesterday to prepare for the big sale today.
To better serve the millions of businesses using Foursquare, the company has released a new app — its second ever — to help business owners share important news with customers right on the spot, right from their phones.
The Foursquare for Business companion app enables busy professionals to create a Foursquare update and easily cross-post to Facebook and Twitter at the same time. You can also use the app to view recent check-ins, turn specials on and off, and track business analytics.
Despite encouraging a more active role in your Foursquare presence, the app does have a couple of drawbacks — at least for now. For example, you’re only able to manage a few different physical locations, and specials must be created on a computer. Additionally, it’s only available to U.S.-based merchants — we imagine this will change with time.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.