Eric Schmidt, Executive Chairman of Google, says that every two days, the world generates as much information as it did from the dawn of man up to the year 2003. And Google is still one of the best ways to find and filter information from this vast pool of data. Don’t burden yourself with conducting searches for the information you’re looking for. Instead, let the information come to you by setting up Google Alerts, or consolidating the live feeds from your favorite websites and blogs into Google Reader.
There are hundreds of millions of people on Twitter. How do you filter out the wheat from the chaff? Create some Twitter lists to focus on the tweeters you most want to pay attention to. Clean up your Twitter account; unfollow people who no longer tweet or who are no longer relevant to the topics you’re interested in.
On Facebook, take another look at the newest improvements to Facebook Insights to make sure you’re not missing out on vital engagement data from your fans. Subscribe to blogs that focus on all of the new developments coming from Facebook so that you don’t have to keep up with all the announcements yourself.
Let’s not forget LinkedIn. Use LinkedIn Groups to focus on relevant subsets of the 100 million members that make up this business-centric social networking site. LinkedIn also provides a feature for your business account called “Follower Statistics,” which provides details about who is sharing and engaging with your content.
If it seems like we’ve just compounded your fear of missing out by introducing a number of different platforms that you have to keep track of — fear not! You can use a social media management tool like Sprout Social to implement all of the features and platforms mentioned above (and many more) to consolidate your social media activities into one central location.
Turn Fear On Its Ear
When it comes to the task of keeping up with all the updates, platforms, and information that the social media world throws at us, it may be tempting to simply bury our heads in the proverbial sand.
Don’t wait until you burn out. Conquer your fear of missing out by making sure that you’re using the best strategies and tools to help you manage it all.