The alert will be removed after 90 days unless the business continues to mislead consumers. Currently nine businesses have this alert posted to their pages, but the company will continue dolling them out as needed. Eventually Yelp hopes to be able to notify consumers when a business has received a large amount of reviews from the same IP address.
Whether you’re buying fake Likes, followers, or reviews, you’re not helping anyone, especially not potential customers. Chances are if an experience doesn’t live up to the fake reviews, the real reviews will be harsher than Yelp’s warning.