Offers are free to create; however, the feature will only reach a limited number of people. Although this is likely to appeal to small businesses, Facebook remains focused on its regular advertising program.
It’s too early to tell how successful Offers will be — local deals initiatives are usually hit or miss. However, if you’re open to experimenting, then Facebook Offers might be worth trying. The social network hasn’t said which businesses will be participating in this program, and it’s unclear when Offers will be more widely available.