While Offers have limited reach, you can expand their distribution by using Sponsored Stories to target existing fans. Once an individual clicks on the offer, a coupon is sent to their email account.
It’s important that local business owners train their staff on how to process Offers when customers bring in a printed email, or show their mobile confirmation. If you’ve ever accepted a deal from Groupon or LivingSocial, we imagine that it’s a similar process.
Facebook began rolling out Offers yesterday, so you should see the option soon if you don’t already. The company plans on continuing expansion, and international markets are likely to be next.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.