In addition to new app Insights, Facebook has made updates to Page Insights which specifically focus on measuring organic, viral, and total impressions.
Currently Insights data reflects the impressions gained only from initial shares in your Page’s total and viral impressions. Moving forward, it will start counting the number of impressions gained — the shares of shares — through fans sharing posts.
Additionally, Facebook will include total impressions for all time. Previously the social network stopped collecting data on posts past 28 days. We’re not certain what the lifespan of a Facebook post is, but this should help you better gauge that.
Creating sharable content is important as it helps your Page gain a wider audience. The ability to measure these impressions will give you a better sense of how your posts are performing and what type of reach you have.
According to Facebook’s blog post, the updated Insights will be available over the next few days. You can learn more about Insights by reading Facebook’s Page Insights guide.
[Via: Inside Facebook]