Last month, Facebook announced a substantial image size increase for page posts containing links. Displaying four times larger on mobile and eight times larger on desktop, the goal behind the increase was to help drive fan engagement, and it appears that it worked.
A new study from EdgeRank Checker found that the updated link images format have generated more than 69 percent more clicks than the previous format, which was just a thumbnail. Big image links received 7.39 percent total clicks per person (link clicks and other clicks) reached, compared to 4.77 with the old format.
But how many people actually went to the website linked? When examining just link clicks, the company found that the new images received 5.55 percent link clicks/reach, while small images received just 3.29 percent. So not only are viewers clicking on your post, but they’re actually visiting the site you’re promoting.
The study found that members were more likely to click Like on the larger images, likely due to the increased awareness in the News Feed. A post that might have been overlooked previously is now catching the attention of more people, therefore it’s more likely to receive a higher level of engagement.
As a brand, you can take advantage of this increase by making sure that your websites are optimized for the new image format. This means replacing blurry, boring, or pixellated images with vibrant and enticing photos. The higher the quality on your site, the better they’ll appear in Facebook’s News Feed.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.