Facebook has announced that as of today Graph Search, which appears as a larger search bar at the top of the page, is now available to everyone using the social network with U.S. English as their default language.
Previously available in a limited preview, Graph Search allows you and your customers to use simple phrases to search for people, places, and things. For example, someone could search for “dentists my friends like” for local recommendations or “music liked by runners” for ideas on which tracks to include in a promotional video.
For consumers, it ultimately speeds up search queries and accuracy. When someone starts typing a search term, Graph Search will suggest relevant possible searches. As a business, you’ll want to make sure that your name is appearing as fast as possible. The social network will look at a variety of signals when determining what to show in response to search queries, and the more interaction with your Page the better.
As a business owner, you should have already started optimizing your Page for Graph Search. This includes ramping up engagement, posting quality and easily sharable content, as well as making sure that your name, category, vanity URL, and About section details are all accurate and up to date.
Currently searches are limited to people, places, and things, but Facebook is already working on additional improvements, including searching for posts, comments, and mobile. It seems inevitable that Graph Search will become an integral part of the platform, therefore it should be considered when setting up new Pages or making changes to existing ones.
Although technically available to members with U.S. English as the default language, anyone in the world can access Graph Search by changing the language in your account settings. There’s no word on when it will be available for members with other languages as the default.
[Image credit: paz.ca]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.