Global brands are getting some love from Facebook this week. The social network appears to be testing a new feature that will allow you to customize your presence for different regions.
The new option will enable you to have one main Page while allowing visitors to choose which region they’d like to set as the default. It will also automatically switch the Page based on a visitor’s current location.
Although Pages will be broken up by region, your Like count will remain the same across all Pages. Additionally, each Page will have its own Talking About This count, making it easier to track local success.
Visitors can access any region or global Page through a new drop-down menu next to the “message” button on Timeline. Currently it appears that this feature is limited to Facebook’s own Marketing Page.
Earlier this year, a study revealed that Pages for local branches of business generate five times more reach and engagement than corporate Pages. Sharing location-specific content with the right audience can have a major impact on your overall success.
We’ll keep you updated as more information surfaces regarding regional and global Pages.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.