Moving forward, Likes that have been obtained by malware, compromised accounts, deceived members, or purchased mass Likes will be removed.
Assuming that you’ve been following the rules, you shouldn’t notice a big change in Likes. According to the social network, “less than 1 percent of Likes on any given Page will be removed.”
“When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content, stated the company on its Security Page.”
This serves as a good reminder to be aware of suspicious links and report to Facebook if you believe that your account has been compromised. Earlier this month it was revealed that 83 million Facebook accounts are fake, and one startup claimed that 80 percent of its Facebook Ad clicks came from bots.
Although most admins won’t notice a difference, this will help to provide you with a more accurate measurement of fans, which could have a big impact on your reports.
[Image credit: Helen K]