While the App Center is attracting 2.4 times the downloads that the original dashboard where games and apps were marketed, only 15 percent of Facebook’s user base is taking advantage of it — the company currently has 955 million members.
These numbers aren’t meant to deter you away from being listed in the App Center. It’s important to keep in mind that this is still a relatively fresh feature, and it could take some time to build substantial usage.
With that said, if you’re not finding the return you had hoped for from the App Center, you can still employ other methods of marketing your mobile or Facebook app on the social network.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.