While it isn’t exactly a new kid on the block, Pinterest is still a strong competitor and rival to Facebook in the social media field. Just as Facebook used to place more emphasis on maintaining a profile of favorite quotes, music, and movies, Pinterest is focused on curating. That approach has proven very popular as an alternative to Facebook. That interest in curation and collection means lots of opportunities for businesses to present their products and their brand to possible customers. It’s a place where members look for things they want to buy, so it makes sense that companies can do well on Pinterest. We’ve discussed several companies here on Sprout Insights that have successful Pinterest strategies. The common threads amongst them are knowing both your brand’s audience and the network’s audience, maintaining regular activity on the network, and focusing on presenting a lifestyle rather than a product.
This network was founded on the idea of giving members a small and exclusive place to chronicle their stories. Members of Path can only connect with 150 other people on the platform, which is available as a free app for the iPhone or for Android smartphones. It’s beautifully designed and has attracted a strong but small following. Right now, it seems unlikely that any members of Path will be interested in adding a brand as one of their limited connections on the network. However, the new company will surely be looking to work some sort of business angle into the experience in order to make money, either with advertising or allowing business accounts to interact with the other members. You’ll probably want to keep an eye on Path for how it grows. The company may look to strike a different, more user-friendly attitude than Facebook when it is ready to monetize its activities.