Sponsored Stories, on the other hand, will also appear in both mobile and desktop News Feeds, which is why it’s beneficial to preview these paid ads before publishing them.
As advertising begins to infiltrate News Feeds, your fans will be more aware of your presence on their homepage — especially since it appears that more space will be dedicated toward the new ad format. The Demo Tool gives you a chance to make sure that your ads reflect your brand well and don’t come off as intrusive.
Sign up to have social media resources sent to your inbox every week.
Did you know...
With Sprout Social, you can post to all your social networks from a single window. Queue up content in advance, or let ViralPost find the best send times.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.
Get Social Media Tips Straight to Your Inbox and Become a Better Marketer
You’ll be joining nearly 300,000 marketers who subscribe to Sprout Social’s Insights blog.