With everything from app activity, friend updates, and Page posts appearing in News Feed, it’s easy to imagine that the occasional Facebook Ad goes unnoticed. The company’s latest update could lead to consumers seeing more ads than before, but not because they’re being shown more frequently — they’re getting bigger.
Facebook has made a lot of changes to its advertising products over the past few months. From a simplified creation process to a more streamlined list to choose from, working with Facebook Ads has gotten much easier. The social network’s latest change focuses on ad format, specifically making it larger.
According to a company spokesperson, Facebook Ads will now feature larger photos, and in some cases, an image will be three and a half times the size of old ad images. The new format will affect Page Post Link Ads, Page Like Ads, Offer Ads, and Event Ads. Additionally, organic link shares will also benefit from the increase. For example, if you post a URL to Facebook, a full-width image could lead to more clickthroughs.
This means that you no longer need to multiple image sizes for different ad placements. Facebook suggests that you use images that are at least 1,200 pixels wide so the image shows appropriately on all placements. The minimum is 560×292 pixels. If you’re already running ads, they’ll continue to run even if they don’t meet the new ads products formats.
Another benefit is that Page Post Link Ads or ads that send individuals to an external landing page will now link from the entire image and text box. Previously viewers would have to click on a hyperlink within the ad to view your landing page. Now people can click anywhere on the image or text to be taken to the intended web page.
By increasing photo sizes, Facebook is giving brands a great opportunity to showcase their service or product. Larger images help to drive engagement and performance. With that in mind, it’s important that you share high quality, engaging photos. The company recently partnered with Shutterstock, giving advertisers free access to the site’s stock image library. If you find yourself unsure of what to upload, we recommend browsing through Shutterstock’s options.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.