So you’re using Twitter and Sprout Social to promote your business and build relationships with customers — awesome. Building relationships is the critical foundation of any digital strategy, but there comes a time when you need to focus on generating immediate actions from your customers — actual purchases, or at least visits to your site that create sales leads.

Twitter’s comprehensive guide to building an effective direct response marketing campaign, covers defining the most basic terms and detailed explanations of how each of Twitter’s applicable advertising products work.

The guide isn’t just about Twitter’s products; it includes valuable information on how to set goals and decide on the trackable metrics that are most representative of success for your campaign, along with examples of how other successful companies have done the same. Finally, Twitter advises you on how to write effective tweets.

Head over to Twitter to download the free guide and feel free to share with us your experiences with direct response marketing. We’d love to hear about the lessons you’ve learned them so we can share them with other Sprout readers.