The Sprout Social Index, Edition III: Snubbed on Social
Social Engagement Will Give Wise Retailers the Competitive Advantage This Holiday Season
When it comes to promotional marketing, the retail industry excels—especially during the holiday season. Although social communication should play an important role in these seasonal efforts, most retailers are failing to listen to what their audiences are actually asking for on social channels.
To help retailers better meet customer demands and bolster their social promotions, The Q4 2015 Sprout Social Index analyzes major trends for the industry in terms of brand response rates and times. After digging through the data, and referencing historical performance, we distilled the following:
Key themes around the retail industry’s social behaviors
New consumer trends around network preferences
Responsiveness metrics across all industries
Inside the Index
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