Businesses Need to Adjust or Risk Their Sustainability & Profitability
Sprout Social and our customers are on the front lines of global social media management. In only a few short years, Sprout has seen first hand how consumers now use Facebook and Twitter as their primary means of communication with brands. This shift has opened the door for free and open communication between brands and their customers—but how are brands responding to the change?
For our second edition of The Sprout Social Index, we explore the evolving social customer care landscape and uncover:
- Behavioral changes from the previous four quarters
- Continued trends in message volume
- Surprising shifts in engagement
- Troublesome stats on brand responsiveness
Inside the Index: