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To spring break or not to spring break? That is the question for brands navigating the pandemic
Published on March 16, 2021
Reading time 5 minutes
Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.
While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.
Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.