Download the data today, revamp your social strategy tomorrow

Do you work at an agency?
Sprout Social is committed to your privacy. By clicking Download Now, you acknowledge Sprout Social uses your information in accordance with its Privacy Policy. You may unsubscribe from our communications at any time. To opt out, please email

Thanks for downloading!

The Index is headed to your inbox. We hope this data will make a difference in your social strategy—and if you’re ready to put it into action, give Sprout a try.

What you'll find in this report:

The #1 challenge

Nearly half of social marketers say their greatest challenge is developing strategy that supports overall business goals.

Social is the key

When consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another.

A change in content

Consumers are more likely to Like or comment on posts that entertain and inspire over discounts and sales.