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How the relationship between influencers and consumers is changing (and what marketers need to know)
Published on April 24, 2023
Reading time 3 minutes
Do more than achieve goals. Exceed them.
What you’ll find in this report:
Social is a growth engine
Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.
There’s untapped potential
While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.
Marketers are misaligned
Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.
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