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Do more than achieve goals. Exceed them.

What you’ll find in this report:

Social is a growth engine

Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.

There’s untapped potential

While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.

Marketers are misaligned

Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.