Pinterest is not just another media site, it’s a social media site! When a Pinterest member sees a company that isn’t following any other people on the site, it’s a red flag for blatant marketing. You should spend some time exploring the network and looking for quality content to follow and re-pin.
Even in social media, you’ll be judged by the company you keep. Look for a mix of both individuals and companies, and don’t limit yourself strictly to your own industry. Although you’ll certainly want to stay connected to the leaders in your sector, also keep an eye out for boards with content that might be related on a more ideological level.
5. Include Idea-Driven Content