Customer Webinar

Listen First: How to Improve Relationships and Results on Social

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Webinar Details

Stronger relationships lead to stronger results, whether that means likes, comments or revenue to your brand.

And we know that social is the #1 marketing channel where people want to connect with brands.

But how do you get them to care about you?

Watch this VIP webinar where Kim Wu of Twitter and Brooke Andersen of Sprout Social cover:

  • How to become your own analyst, honing in on topics and conversations that matter
  • When to use industry, competitive and brand intelligence to inform your story
  • Tangible ways to differentiate between monitoring and listening on social
  • The ways that listening to your audience can drive better results for your brand

The Presenters

Brooke Andersen

Digital Marketing Strategist
Ste. Michelle Wine Estates

Brooke Andersen is a Digital Marketing Strategist for Ste. Michelle Wine Estates, leading wine producer in the US. Prior to her days of leading digital campaigns for wine brands 14 Hands and Erath, Brooke was a strategic services consultant focusing on social listening analysis across industries. In her prior days focusing on digital strategy for Whole Foods and evian water Brooke dove into the challenge of making CPG brands relevant and engaging to consumers through social media. @brookeandersen

Kim Wu

Partner Marketing Manager

Kim is the Partner Marketing Manager for the Data and Enterprise Solutions business at Twitter. Her goal is to educate the market about the many applications of Twitter Data and how it is leveraged by Twitter Premier data partners to solve business challenges. She has deep expertise in digital marketing and previously worked for Condé Nast and Experian Marketing Services. She successfully launched a Kickstarter and taught as an adjunct professor for Loyola Marymount University in Los Angeles. @kimwu