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10 Lessons from the Social Media Agency World

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There’s a reason brands pay agencies to do social for them.

Agencies have the expertise needed to build and execute robust social strategies, funneling unbounded creativity through a results-oriented lens. 

In this customer webinar, 10 Lessons from the Social Media Agency World, experts Brooke Sellas of B Squared Media and Sprout’s Micaiah Williams of our Customer Success Team walk us through: 

  • How to approach social like an agency
  • The ROI mindset and always showing the value of your work
  • Seesaw reporting to track microchanges
  • Identifying your followers vs. your buyers
  • Thinking and behaving like a performance marketer
  • And more!

We also introduce some exciting features on Sprout Social’s product roadmap and include a Q&A with real audience questions. 


Brooke Sellas

Founder & CEO B Squared Media

Brooke B. Sellas is the in-the-trenches Founder & CEO of B Squared Media, an award-winning social media, advertising, and customer care agency. She’s also the co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout! @BrookeSellas

Micaiah Williams

Customer Success Manager Sprout Social

Micaiah Williams is a Customer Success Manager at Sprout Social based in the Seattle office. She is equipped with a marketing agency background that she uses to help customers shape and execute their social strategy. In her free time, she loves traveling to new places and scoping out the best dessert spots.