Facebook’s cover photo policy, a source of confusion and frustration for many marketers, received an update today, eliminating rules against contact and pricing information and calls to action.
Earlier this year, the social network’s 20 percent text rule went into effect. Unsure of how Facebook would implement such a restriction, many Facebook Page owners weren’t aware (or just ignored) the other rules that were previously in place. These included omitting price or purchase information, contact information, calls to action, and references to Facebook’s features.
The new guidelines, which actually went into effect on March 6th, give you much more flexibility in the type of content shared in your cover photo, as long as you maintain the 20 percent limit for text overlay. Here’s what Facebook had to say about cover photos:
“All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20 percent text.”
Before you scramble to take advantage of the newly-relaxed rules, first remember that Facebook’s 20 percent text rule is still in effect and doesn’t exclude contact information or calls to action. Also, now that cover photos are being displayed within News Feed, choose an image that will encourage viewers to click through — in other words, don’t clutter it with contact details.