Reports of Facebook comments being searchable hit the web earlier today. Google has confirmed that it is now able to read comments on websites just like any other text content.
It’s now more important than ever to manage your comments. This update could bring more traffic to your site through search queries, but it also means that everything said within the comments will show up in your site’s results as well. It’s especially important to monitor spam. It’s still unclear if Google will go back and index older comments.
Currently it appears that Livefyre and Disqus are the only other comment platforms with the ability to be indexed by Google. If you’re using either, it’s time to start paying extra attention to what’s being said in your comments.