The holidays are a busy time for everyone, but the Internet rarely sleeps. Although many people unplugged to celebrate with loved ones, we’ve recapped some of our news stories from this past week. In them, we took a look at some of the different ways in which brands are using Snapchat, how social media has helped mobile app developers, and some of the biggest news stories from 2013.

How Brands Are Using Snapchat to Engage Audiences

As marketers, you’re always looking for new ways to connect with your customers, and social media has introduced a variety of communication channels that help you do just that. One of the more recent additions is Snapchat, the time-sensitive, image-based social app. Over the weekend, the app released a significant update to its iOS app that added support for a range of new features, including a single replay option.

Part of the appeal of Snapchat, particularly to brands, is the fact that viewers only have one chance to view a Snap. The viewer is required to give the Snap his or her full attention and be ready to engage instantly. With replay, viewers are able to re-watch one Snap per day. Some might argue that this takes away from the excitement and urgency that stemmed from the one-chance-to-view restriction, but there are certainly times when replay could be useful for brands using the app. [Read More…]

How Social Media Platforms Are Helping Mobile App Developers

The mobile app marketplace has become increasingly crowded, making it more difficult than ever to make your app stand out. Although many developers still utilize traditional marketing efforts in addition to social media, it appears that the latter is the better choices for mobile apps.

Over the past year, Facebook, Twitter, and even Google have released features and product updates specifically geared toward app developers, helping them to build audiences and drive demand. Below we take a look at some of the biggest additions to the mobile app space over the past year. [Read More…]

The Top 7 Social Media News Stories of 2013

Social media has become a major asset to both our personal and professional lives. Adoption among consumers and brands continues to grow as more people recognize the value of a tweet, pin, and post. As 2013 comes to a close, we take a look back at some of the year’s biggest news stories that helped shape your present and future social media strategies. [Read More…]

[Image credit: Tanja Scherm]