As more people turn to smartphones for daily tasks and web consumption, app developers and mobile advertisers might need to adjust their 2012 strategies.

Mobile analytics company Flurry found that mobile usage has surged with people spending 94 minutes per day in mobile apps compared to only 72 minutes on the web. Flurry tracked anonymous sessions across 140,000 applications in its publisher network, which is nearly 14 percent of the entire app ecosystem.

Last June, the company reported that people spent 81 minutes per day in mobile apps versus 74 minutes on the web. Author Charles Newark-French attributes the drop to people using mobile apps to access Facebook. The social network – which has 800 million users – has the most downloaded app of all time. In June, people spent over 33 minutes per day on Facebook’s website. And although that number is now below 24 minutes, time spent on the web without visiting Facebook grew by two percent.

As TechCrunch carefully notes, that doesn’t mean trouble for the social network. In fact, it’s quite the opposite. An unrelated report found that the number of monthly active Facebook mobile app users recently passed 300 million – or 40 percent of Facebook’s 800 million users. Flurry confirmed the data, saying “we believe that Facebook users, and users of other traditional style websites, are increasingly accessing services through mobile applications than from desktops.”

Flurry also revealed which mobile app categories were the most popular. Games led with 49 percent of U.S. users’ time spent and social networking with 30 percent. Newark-French noted that people are using these apps more frequently and for longer periods of time, which bodes well for companies like Facebook and Twitter. Entertainment apps followed with seven percent, news at six percent, and everything else – which was placed into an “other” category – came in at eight percent.

As people continue connecting their lives to their mobile devices it will become more important for your brand to adopt mobile into your marketing strategy. This means more mobile-friendly websites, companion apps, and more accurately targeted advertising.

[Via: TechCrunch, Image credit: David Roseborough]