Justyn Howard

Justyn is the CEO and Founder of Sprout Social. Find him on Twitter @Justyn.

Why Twitter Is A Must For (most) Businesses

August 17, 2010 — This post is part of our Twitter for Business: Fundamentals Series presented by Sprout Social - Business tools for the social web. By now you know (or have heard) that Twitter is one of the fastest growing and most effective ways to connect with your customers, fans and future customers. For everyone involved Twitter is becoming a preferred way to create meaningful relationships and stay connected. Over the past few years more and more businesses have joined Twitter and consumers have grown to expect that companies be present (and active) on the growing social network and are happily engaging with them through this new channel. In fact, study released at Reuters Consumer and Retail Summit shows that 75% of people surveyed said they view companies that micro blog – sending short frequent messages on Twitter or status updates on social networks like Facebook – as more deserving of their trust than those that do not. Here are some other specific advantages to using Twitter for your business: 1. It’s where the consumers are!   Social media is the fastest growing communication medium in history. To put it in perspective, it took radio 38 years to reach 50 million listeners. It took Television 13 years. Twitter has added 50 million users in the last six months!   Every day 300,000 consumers join Twitter and a staggering 41% of Twitter users engage with businesses and brands through the platform. Users are having conversations, talking about experiences, forming opinions and discovering new providers to the tune of 50 million tweets per day. Among reasons for these impressive numbers is that Twitter is low impact, it’s immediate and it’s a casual connection with businesses. They aren’t giving you their email address or home phone number – they are simply giving you permission to join their incoming stream of information. If you don’t prove to be a valuable addition, they can easily tune you out. Social media WILL surpass both email and offline marketing in both volume and effectiveness (it arguable has already) in the next few years. To stay competitive, you must participate. 2. It’s inexpensive and efficient!   The cost of everything from radio ads to mail campaigns is down. The cost of reaching a large audience is lower than it’s ever been, but it still costs money and leaves a lot to be desired in the effectiveness department. Read More

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