Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- Global
65%
of marketers are very confident in their team’s ability to show the business impact / ROI of influencer partnerships.
Q1 25 Pulse Survey
- Global
65%
of marketers are very confident that their exec/leadership team sees the business value of investing in influencer partnerships.
Q1 25 Pulse Survey
- Global
92%
of marketers say that on average, sponsored influencer content performs better in terms of reach compared to organic content posted on their brand accounts.
Q1 25 Pulse Survey
- Global
35%
of social media users say the acceptable ratio of sponsored to non-sponsored posts from influencers they follow is one sponsored post to 5 non-sponsored.
- Global
90%
of marketers say that on average, sponsored influencer content performs better in terms of engagement compared to organic content posted on their brand accounts.
Q1 25 Pulse Survey
- Global
83%
of marketers say that on average, sponsored influencer content performs better in terms of conversion compared to organic content posted on their brand accounts.
Q1 25 Pulse Survey
- Global
64%
of all social users say when a brand partners with an influencer they like, they’re willing to buy more from that brand.
- Global
Only 23%
of all social media users are very confident in their ability to tell the difference between a sponsored post (paid advertisement) and a non-sponsored post (organic content) by an influencer on social.
- Global
53%
of Gen Z social media users have bought a product or service through an influencer’s sponsored post in the past 12 months.
- Global
41%
global social media users plan to spend more time on creator-driven platforms like Substack and Patreon over the next six months.
- Global
46%
of social media users are not comfortable with brands using AI influencers.
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