Facebook Live

Facebook Live is a video streaming service launched by Facebook in 2016. 

CEO Mark Zuckerberg launched Facebook Live with a broadcast on the 6th of April 2016. The unique form of video content allows for raw and authentic broadcasting through the Facebook social platform or mobile app. By tapping the stream icon, brands broadcast compelling videos, giving followers a chance to “tune in” to live content.

Facebook Live allows for two-way conversations between companies and clients with commenting and emoji reactions in real-time.

The features of Facebook Live

Live is a free feature of Facebook available to all profiles and pages on the platform. With broadcasts, Facebook users share unique content with friends and followers on Facebook. Features include:

The benefits of Facebook Live

Since Facebook Live’s launch, live streaming has grown astronomically in popularity. 16% of marketers began broadcasting in 2016 alone. As of 2018, nearly 2 billion people have tuned into Facebook Live broadcasts.

While video has always been a popular medium online, social media and smartphones are contributing to the rise of live streaming. Experts predict that video streaming will be responsible for 80% of all traffic by 2020. Facebook Live videos give companies:

How to use Facebook Live

Facebook Live began as a broadcasting feature exclusively for mobile. Now broadcasting options are available from both mobile and desktop devices. To stream on Facebook Live: