Publishing Tools

Simplify and strengthen your social media publishing

Streamline and scale social engagement

Trade arduous for effortless. Save time, support collaboration and maximize impact using Sprout Social.

Go from overwhelmed to empowered. Increase visibility, improve responsiveness and boost efficiency using Sprout Social.

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Overcome publishing obstacles

Make manually logging in and out of native platforms to schedule and publish social posts a thing of the past. Sprout gives you the tools you need to replace time-consuming tasks with automated ease.

Spend less time keeping up and more time looking forward

01

Integrate easily

Master social publishing quickly using Sprout’s intuitive tools. Learn how to post efficiently and effectively with helpful training and detailed education materials.

02

Build a blueprint

Plan your publishing strategy and maintain oversight from a central hub. Organize posts across profiles, networks and campaigns using a visualized calendar to support long-term strategy.

03

Craft engaging content

Enhance social posts with multimedia assets. Store, edit and publish images and videos from a centralized library and track relevant metrics to measure content performance across networks.

04

Optimize outcomes

Improve results using scheduling and monitoring tools. Automatically publish content at the times most likely to reach audiences and receive real-time engagement updates.

05

Advance your social strategy

Capture attention and optimize strategy with an integrated platform. Publish, engage and analyze from anywhere using a mobile app with powerful automation and collaboration tools.

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Publishing for everyone

Publishing for everyone

What’s included: core features

Scheduling

Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.

Optimal Send Times

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

Asset Library

Utilize optimization algorithms to automatically schedule content to post at the times proven to generate engagement from your social audiences.

Content Suggestions

Find timely and engaging content from across social media to supplement original content or find inspiration.

Message Approval Workflows

Generate workflows to guide the submission, review and approval of messages to maintain oversight, safeguard brand standards and simplify collaboration.

Message Tagging

Group and categorize messages based on workflow, business objectives and marketing strategies to easily organize content and streamline performance analysis.

Shared Content Calendar

Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.

URL Tracking

Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts.

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Our partners are your partners

Additional resources

Catalonia Hotels & Resorts

Catalonia Hotels & Resorts uses Sprout’s publishing tools to increase employee productivity and optimize content for social audiences.

See how

How to build your social media marketing strategy

A social media marketing strategy will help your brand tackle its goals with a sense of purpose.

View now

How SEO can (and should) inform social media marketing

See how SEO and social media can inform and direct each other for you to better understand and serve your customers.

View now
Standard
$99 per user, per month
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No credit card required

Professional
$149 per user, per month
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No credit card required

Advanced
$249 per user, per month
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No credit card required

Enterprise
Custom Pricing
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Social profiles
Purchase additional profiles for a monthly charge of $25 per profile.
5 social profiles 10 social profiles 10 social profiles Customizable
All-in-one social inbox
Monitor and engage with messages across Facebook, Twitter, Instagram and LinkedIn all in one place.
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Publish, schedule, draft and queue posts Included Included Included Included
Social content calendar Included Included Included Included
Review management Included Included Included Included
Profiles, keywords and locations monitoring Included Included Included Included
Tasking and social CRM tools
Sprout’s social customer relationship management (CRM) tools provide contextual information such as conversation history, contact information and internal notes to help teams respond to customers quickly and personally.
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Group, profile and post-level reporting Included Included Included Included
Paid promotion tools to boost Facebook posts Included Included Included Included
iOS and Android mobile apps Included Included Included Included
Social listening to uncover emerging trends, brand influencers and competitive intel Premium add-on Premium add-on Premium add-on Included
Employee advocacy solutions to amplify your brand’s organic reach Premium add-on Premium add-on Premium add-on Included
Competitive reports for Instagram, Facebook and Twitter Not Included Included Included Included
Incoming and outgoing message content tagging Not Included Included Included Included
Custom workflows for multiple approvers and steps Not Included Included Included Included
Scheduling for optimal send times
Boost content reach by an average of 60% with suggested times meant to promote more social engagement.
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Response rate and time analysis reports
Analyze response rates and times to benchmark engagement goals and improve your social media responsiveness.
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Trend analysis for Twitter keywords and hashtags Not Included Included Included Included
Paid social reporting for Facebook, Instagram, Twitter and LinkedIn Not Included Included Included Included
Helpdesk integration
Integrate your Zendesk, UserVoice or HubSpot account to create, track and manage support issues from social.
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Message Spike Alerts for increased message activity
Get alerted when message volume is higher than usual with email and push notifications.
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Digital asset and content library
Store relevant and on-brand content including images, videos and text snippets for more efficient campaign management.
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Chatbots with automation tools
Create, preview and manage chatbots for Twitter and Facebook private messages using Sprout’s Bot Builder.
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Saved and suggested replies
Powered by a machine learning algorithm, Suggested replies recommends consistent answers to commonly asked questions.
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Inbox rule builder for automated actions
Set up alerts and rules based on keywords, message types and profiles to automatically tag and complete messages in the Smart Inbox.
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Custom URL tracking
Seamlessly append tracking codes to links posted in Sprout to identify your social traffic into Google Analytics.
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Twitter surveys to define CSAT or NPS
Gather customer feedback to get CSAT (customer satisfaction scores) and NPS (net promoter score) with Twitter Feedback Surveys.
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24/5 prioritized customer support Not Included Not Included Not Included Included
Exclusive implementation and onboarding to get teams up-and-running quickly Not Included Not Included Not Included Included
Advanced analytics to measure success across all social channels Not Included Not Included Not Included Included
Premier consulting services Not Included Not Included Not Included Included