Skip to main content

Social Selling Is Replacing B2B Face Time With the C-Suite

By Adapt by Sprout Social / May 25, 2018

It wasn’t so long ago that social was viewed as a fluffy, unquantifiable nice-to-have.

But for today’s sales force, social platforms are for finding the right prospects and building trusted relationships.

Finally, fewer cold calls. Social selling means interacting directly with prospects, including executives, in a space where you can answer questions and offer thoughtful content when they’re ready to listen — and to buy.

And it works out for both sides. It’s easier for prospects to verify the credibility of those contacting them via social. And it’s easier for sales teams to build and maintain relationships within a network that both you and your customers trust.

We know social media opens us up to more opportunities. LinkedIn found that social selling leaders created 45% more opportunities. It’s also a brand new sales journey toward establishing executive-level credibility.

The nature of social takes down the barriers to connecting your brand and mission with the decision makers. And we’re seeing a growing shift in those decision makers’ relationship with technology.

It’s lead nurturing. It’s social marketing. It’s actual sales strategy—arming sales people with content so they can inform and sell. Together, it’s about conditioning the market, shaping how social fits in. Now every communication out there is doing its share of work.

That’s the power behind leveraging your social network. And that’s the immediate value to social media that really pays off.

Adapt by Sprout Social

Adapt by Sprout Social

is here to push you to think differently about the trends and best practices that drive the business industry.
Related Articles
8 Marketing Truths I've Learned From Working with Agencies
Digital Transformation

8 Marketing Truths I’ve Learned From Talking With 1,000+ Agencies

Some shops work on retainers, some are project based, some charge in a different method altogether. Some focus on one service for one client, some focus on many services for many clients. The list of differences goes on and on. But, through all of these conversations, the healthiest agencies (revenue, profit, culture, client satisfaction, growth, etc.) share several key traits Read More
By Willie Mullen / August 8, 2018
How Social Dismantled the Traditional Agency Model
Digital Transformation

How Social Dismantled the Traditional Agency Model

In the past, legacy agencies and large holding companies had always reigned supreme over smaller, independent shops. Big names meant big budgets and in an industry ruled by costly media like TV and radio, there was just no competing with the giants. Until the Goliaths of the ad industry met their David: Social media. And everything changed. Read More
By Lizz Kannenberg / August 6, 2018

Sign up and have Adapt delivered to your inbox.