I am leaving my career in HR Technology because I am embarking on a new adventure. Read More

At its core, conversational commerce is about offering personalized and informative support 24 hours a day. In other words: Welcome to the new age of customer care. Read More

Corporate giving programs have historically involved arbitrarily choosing a charity and whipping out the checkbook, but recent trends tell us that's no longer the case. Read More

You know who wasn’t online in my formative years? Brands. Read More

In order to truly harness the power of data, you have to first recognize and understand its limitations. Read More

A follow-worthy Twitter is an accomplishment, but it doesn't make you a thought leader. Read More

Tata Communications’ Head of Web & Social, Matthew Sykes, speaks to how content helps B2B and B2C brands connect to consumers in the era of digital transformation. Read More

Decision makers are approaching strategy backwards – focused on alluring solutions without deep consideration of needs. Read More

Growth is great, but revenue is most important. Saying yes to every request doesn’t always… Read More