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The difference between being data-driven and data-led

By Adapt by Sprout Social / April 23, 2018

Data is vital, but following it blindly is a recipe for failure. It’s essential to use human reasoning and thorough testing to evaluate data, as well as go against the grain when appropriate.

Tata Communications’ Head of Web & Social, Matthew Sykes, explains how he finds the nuance in marketing data.

Adapt by Sprout Social

Adapt by Sprout Social

is here to push you to think differently about the trends and best practices driving business today.
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