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How consumers are democratizing advertising

By Adapt by Sprout Social / April 23, 2018

Social has shifted the focus from traditional marketing to user-generated content. Consumers crave validation of their purchases, and UGC acts as social proof that customers made the right decision.

Taka Takeuchi, Chief Digital Officer at Casio UK, explains how user-generated content is democratizing advertising.

Adapt by Sprout Social

Adapt by Sprout Social

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