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Matthew Sykes Tata Communications

Why brand content drives digital transformation

By Adapt by Sprout Social / April 23, 2018

As technology continues to transform how we communicate, content must zero in on emotional storytelling and help the world keep pace with its imagination.

Tata Communications’ Head of Web & Social, Matthew Sykes, speaks to how content helps B2B and B2C brands connect to consumers in the era of digital transformation.

Adapt by Sprout Social

Adapt by Sprout Social

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